Beliebers

Purpose is the fourth studio album by Canadian singer and songwriter Justin Bieber. It was released on November 13, 2015, by Def Jam Recordings and School Boy Records. It serves as the follow-up to Bieber's third studio album Believe (2012) and was developed after the release of his collection, Journals (2013), which saw him in a more R&B direction. Working on the album over a period of almost two years, Bieber struggled to find a musical direction for the record and scrapped it many times. With the help of personal friend and frequent collaborator Jason Boyd, Bieber started to write and record with the idea of making an inspirational album that could encourage people through uplifting messages during a period of media scrutiny and his involvement in various misdemeanours as well as his tumultuous relationship.

After working with producer Skrillex, who along with partner Diplo in their project Jack Ü released the top 10 single "Where Are Ü Now" (2015), featuring Bieber's vocals, Bieber found the record's sonic direction and worked with Skrillex on a handful of the album's songs. Purpose was described as a mix of dance-pop, EDM music and R&B, as well as including influences of tropical house in some tracks and live instruments such as acoustic guitars in some others, while lyrically addressing subjects such as apologies and faith. The album received generally favorable reviews from most critics, who praised the consistent sound, noted his artistic growth and deemed it to be his best album to date. Other critics, however, criticized its lyrical content, noted that the album focused excessively on his requests for apologies, and found him tiring.